Secondary Research S.W.O.T

S.W.O.T

Strength

• We have a large target audience
• We can also see whose getting abused or bullied.
• We were able to compare the amount of teenagers who trust their friends and etc.
• Violence and abuse happens between boys and girls, we clearly established this in our secondary research.

Weakness

• Not everyone in the classes answered out surveys so this meant it made it unreliable for us
• We didn’t get enough results as the majority of people didn’t answer the questions.
• We didn’t have 100% true information as the internet is not a reliable source as it can be modified

Opportunities

• The survey has helped with ideas and also helped with our pre-production
• We found out whether our target audience was attracted to our campaign

Threats

• A big threat would be another person with an identical campaign video, this would impact us massively as the target audience won’t know who’s who.
• Copy right would be a threat to us and many campaigns out there